Stackla

07/2019

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10/2019

At Stackla, I strategically deployed a landing page to gauge market interest and gather insights on brand perception. My approach involved prototyped interactive solutions for Stackla's marketing website and administration panel, improving usability for internal teams.

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Role

In 2019, I worked with Stackla as a Marketing Designer to improve and bring clarity to the relationship between influencers and brands. I led a cross-functional team (designers, engineers) and prototyped a user-centric website, tailoring the experience to diverse visitor types.

Problems

How does anyone measure content efficacy?
How do we communicate that Stackla can help to optimize the production/categorization of their content?
Tracking content across multiple brands can be an arduous process for content creators and brand owners.
Personalizing messaging and scaling up campaigns involves many pieces of software.

Solutions

Collaborated with developers to build reusable front-end components and expand the functionality of Stackla's marketing efforts.