Stackla

07/2019

-

10/2019

https://stackla.com

Role

In 2019, I worked with Stackla as a Marketing Designer to improve and bring clarity to the relationship between influencers and brands. I led a cross-functional team (designers, engineers) and prototyped a user-centric website, tailoring the experience to diverse visitor types.

At Stackla, I strategically deployed a landing page to gauge market interest and gather insights on brand perception. My approach involved prototyped interactive solutions for Stackla's marketing website and administration panel, improving usability for internal teams.

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Problems

  • How does anyone measure content efficacy?
  • How do we communicate that Stackla can help to optimize the production/categorization of their content?
  • Tracking content across multiple brands can be an arduous process for content creators and brand owners.
  • Personalizing messaging and scaling up campaigns involves many pieces of software.

Solutions

Collaborated with developers to build reusable front-end components and expand the functionality of Stackla's marketing efforts.