I guided a critical SaaS product through early-stage growth, optimizing the hiring and onboarding experience to boost user retention and stabilize the business model.
Led the end-to-end design strategy and execution for Immersa’s enterprise data software suite, transforming complex, multi-source data points into intuitive, actionable visualizations. Served as the primary interface between technical engineering and diverse business stakeholder groups.
Transformed Banter's communication model, introducing asynchronous messaging and enhanced reach for a more seamless user experience.
Successfully launched key features related to sharing and groups, contributing to user growth and engagement.
Guided the evolution of a market leader in secondary digital goods, stabilizing product design and establishing a scalable system to support massive growth and expansion into new verticals (Web3/NFT).
Seamless scaling across diverse mobile devices was a priority while working with Locker Room.
At Stackla, I strategically deployed a landing page to gauge market interest and gather insights on brand perception. My approach involved prototyped interactive solutions for Stackla's marketing website and administration panel, improving usability for internal teams.
Strategically refined pre-existing visual assets to preserve brand recognition while driving a cohesive design evolution.
Built a scalable design system to support efficient growth and maintain a consistent user experience.
Designed "Runnabro," a brand mascot that strengthened Runnable's visual identity and appeal.
Collaborated with developers on Github to ensure seamless design implementation and maintain code integrity.