Immersa

11/2022

-

03/2024

https://www.immersa.ai

Role

In 2022, I worked with Immersa as a Product Designer. My role was to iterate and present new ways to improve Immersa's data management products. I worked with the team to streamline connecting and observing data from many sources. The team I worked with grew rapidly, but originally consisted of a product manager, a few engineers, and myself.

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Problems

How does the user ensure that their data is connected and telling the truth?

  • Data can be complex and inaccurate, what is the most efficient way to check it's integrity?
  • There are many places where you can find duplicate entries and errors without clarity on how to fix it.
  • Less technical users wanted an experience where the data about their company is easy to access and share.

Solution

Round out the experience of importing data from multiple sources and create a way for users to connect, observe, and manage data.

Process

I served as a founding designer for Immersa, supporting the team as they build out their first product. The first thing we did was go through the existing work and search for opportunities to make the experience better. After making the audit, I created some user stories and addressed anything that needed a readjustment. New ideas usually came in the form of a small, monochrome design document with some information about how the interaction may work.

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