Averi

03/2025

-

03/2026

https://averi.ai

Role

During my time at Averi, I managed 2 designers and reported to founders.
(Zack + Ben Holland)

I owned:

  • Design system
  • Product Direction
  • Core user flows (AI, onboarding, hiring)

I guided a critical SaaS product through early-stage growth, optimizing the hiring and onboarding experience to boost user retention and stabilize the business model.

Problems

1. Fragmented Value Proposition

  • No clear strategic layer
  • No integrated content creation
  • Limited differentiation from competitors
    ‍

2. Low Activation & Drop-off

  • Users dropped off during onboarding
  • Many never reached the marketing plan
    ‍

3. Trust & Reliability Issues

  • Experts missed deadlines
  • Weak communication systems
    ‍

4. Rigid Hiring Experience

  • Early AI recommendations lacked flexibility
  • Users couldn’t explore or refine results effectively

Solutions

Growth & Retention: Defined and executed a comprehensive onboarding process, addressing critical pain points and collaborating with Product Management to implement a user retention strategy that improved new user adoption.

Systemization & Scaling: Led the product transition and scaling, resulting in the establishment of Averi 1.0. Scaled the creative department from 1 to 3 designers and spearheaded the migration to a comprehensive design system, which decreased front-end development time by an estimated 25%.

Product Leadership: Successfully managed product design from conceptualization (0) through initial launch (1), defining the core visual language and functionality.